Published On: Wed, Sep 1st, 2010
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Harrah’s Cherokee to host MDA Telethon

Harrah’s Cherokee Casino & Hotel is hosting this year’s Muscular Dystrophy Association (MDA) Telethon over Labor Day Weekend, which will be broadcast on WLOS Channel 13, Asheville. The 45th Annual Labor Day Telethon begins at 9pm Sunday, Sept. 5, and continues for 21 hours through 6pm Monday.

For years, the telethon has come from the Asheville Mall, but this year, the annual event will be live in the new 3,000-plus seat Harrah’s Cherokee Resort Event Center. 

On the Event Center stage, volunteers from across WNC — including many Harrah’s Cherokee employees — will answer phones, take donation pledges and raise money for the MDA. Last year, $60.5 million was raised nationwide.

In addition to working the telethon phone bank, volunteers will help with various behind-the-scenes activities.  The Harrah’s Cherokee Food & Beverage Team will provide meals and snacks for volunteers. . 

“The new Event Center allows us to provide a more diverse offering to our guests as we begin the transformation into a major resort destination,” said Harrah’s Cherokee Senior Vice President and General Manager Darold Londo.  “In addition to a variety of performers scheduled to appear in the future, hosting such worthwhile events as the MDA Telethon allows us to be a strong community partner across the region.”

Guests who visit the Cherokee area over Labor Day Weekend are welcome to drop by the Event Center and watch telethon activities on stage and view the new Event Center. Everyone 21 and older is welcome!

To support the MDA’s work and promote the telethon to customers, Londo said Harrah’s Cherokee has created a special Labor Day Cash Giveaway promotion for Monday, Sept. 6.  Prize money awarded to customers who win the Labor Day Cash Giveaway promotion drawings will be matched by the casino and donated to MDA.

The promotion is open to all Total Rewards members, with registration from 1pm to 6:15pm at the Promotions Staging Area.  Hourly drawings will occur from 2:30pm to 6:30pm. The winner of each drawing will have a choice of $500 in cash or a chance to increase their winnings by exchanging it for a “you make the call” concealed prize of $200, $300, $750, $1,000 or $1,500! Each confirmed prize will be matched by Harrah’s Cherokee and donated to the MDA Telethon.

Source: Harrah’s Cherokee release

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