Published On: Mon, Dec 5th, 2011

Alpha Video Creative wins award for Harrah’s Cherokee video wall

      The Digital Screen Media Association (DSA) has announced that Alpha Video Creative was a winner in the inaugural DSA Crown Awards. Alpha Video Creative received the Silver Medal in the Point of Wait category at a ceremony held recently for the content they created for Harrah’s Cherokee Casino & Hotel.

     The Crown Awards were established to recognize the impact of excellent content in out-of-home environments through the use of digital signage, self-service kiosks, and mobile technology. The award-winning content was designed for a video wall located behind the hotel front lobby desk that is one LCD high by 14 LCD’s wide. The fourteen LCD’s form one seamless video wall with a unique resolution of 26880×1080. The dazzling eye-catching video is an interpretation of the Cherokee Creation story of a giant raptor flying over the landscape creating valleys, streams and the Great Smoky Mountains with a touch of his wings.

     “We are very excited that Alpha Video Creative won a DSA Crown Award for the amazing project they created for Harrah’s Cherokee Casino & Hotel. The award winning video wall has already delighted many of our guests and provides an element of Cherokee history in a creative manner,” said Leeann Bridges, VP of Marketing at Harrah’s Cherokee Casino & Hotel.  

     A video of the winning installation can be found at in the video wall category at the bottom of the webpage.

– Harrah’s Cherokee